NewsLa Cocina Project Connects Food Entrepreneurs to Growth CapitalPosted by Kari on January 7th, 2011
La Cocina requested Full Circle Fund’s strategic help to increase the number of businesses that graduate within an identified time frame, raise the number of new participants accepted into the program, and help participants access growth capital. These enhancements will allow the nonprofit to become a model incubator kitchen, laying the groundwork for scaling the organization locally and replicating in other geographic areas. Full Circle Fund’s team, led by Amanda Levinson and David Greco, broke up into sub-groups to conduct research and make recommendations. One team examined the program participants’ need for and barriers to accessing capital. They helped form new partnerships with Opportunity Fund, and the crowd-sourced funding platform Kickstarter. You can check out how Kickstarter works (and more importantly, help an entrepreneur her reach her goal by January 21!) by viewing Alicia Villanueva’s Tamales Los Mayas Project or clicking on the widget to the right. Another sub-team focused on program structure and strengthening the graduation curriculum by addressing barriers and disincentives to success. Examples of their suggestions include implementing more specific goals and clear consequences for participants if they miss targets, and utilizing a dashboard of basic business metrics. A final sub-team looked closely at developing partnerships with other organizations to scale impact and continue building brand identity, while protecting La Cocina’s unique niche.
Ultimately the project will to enable La Cocina to launch more successfully-graduated businesses, enable businesses to move through program more quickly and allow the organization to handle more businesses in the program overall. The team’s findings will also support better allocation of staff and volunteer resources, and ensure that La Cocina will have reliable partnerships moving forward. |
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