San Francisco Green Film Festival: 2013

Circle: Environment

mission

The San Francisco Green Film Festival is the West Coast’s leading destination for groundbreaking and compelling films on the urgent environmental issues of our time. As global temperatures skyrocket and media coverage of climate change vanishes, they aim to educate and connect communities through forward-thinking programs of environmental films and discussions.

background

SFGFF presents an annual film festival each spring, along with year-round community screenings and events in the San Francisco Bay Area.

approach

SFGFF  aimed to work with the Full Circle Fund team to further develop ‘Lights! Camera! Take Action!’, their signature community engagement program that is central to the festival’s impact-driven approach. One of the core functions of the LCTA program is to gather data about the festival as a vehicle for catalyzing environmental action. Members also worked to scale the organization’s initiatives to increase participation, as well as create, expand and evaluate engagement strategies.

impact

As a result of the partnership, SFGFF developed new marketing insight to leverage their messaging surrounding the #sfgreenlife project. The project ran as a pilot in Fall 2013, allowing ample time for SFGFF to refine and expand the project by the 2014 Festival in May 2014, and enabling the organization to trial new ways of engaging their audience and developing a wide range of user-generated images to be used at Festival events and in marketing and fundraising collateral.

Other projects that sprung from the engagement included activating a Google AdWords grant, and generating creative branding and strategy ideas from Full Circle Fund’s 2013 Idea Lab.

Additionally, thanks to the partnership, SFGFF has been able to grow their organizational capability, restructure and redefine core staff roles, add new team members, and plan a productive, facilitated board retreat early 2013 that focused on strategic planning. SFGFF has expanded thinking around the Festival’s impact, the evaluation of its programs, and the need for strong metrics – all of which are now being folded into their organizational culture and planning.

participating members:

  • WEBID0000002454 (1) Gemma B. Cleantech Group Events Admin...
    Gemma Bradshaw

    Gemma Bradshaw

    Events Admin Manager

    Cleantech Group

    Impact Circle:

    Environment

    Gemma is a public policy professional with experience in both the local government and non-profit sector covering a range of environmental and social justice issues. Recently relocating to San Francisco from the UK, she is currently working the the Goldman Environmental Prize on their prize ceremony and youth outreach program. She is also on the Festival Team for this year’s San Francisco Green Film Festival. Prior to that Gemma was in London, where she built her career on a number of innovative research projects and campaigns – from running a mock carbon trading scheme for local governments to advocating for seniors rights in local planning. Gemma can often be found with a camera in hand to meet her personal challenge of a photo-a-day to document her first year in California.

  • WEBID0000002273 Carlos G. The San Franc... Senior Donor...
    Carlos Garcia

    Carlos Garcia

    Senior Donor Relations Officer

    The San Francisco Foundation (TSFF)

    Impact Circle:

    Environment

  • WEBID0000002475 Andrea C. Pacific Gas a... Regulatory An...
    Andrea Clatterbuck

    Andrea Clatterbuck

    Regulatory Analyst

    Pacific Gas and Electric Company

    Impact Circle:

    Environment

    Andrea Clatterbuck currently works on federal energy regulatory issues at Pacific Gas and Electric Company. Prior to joining PG&E, Andrea worked at the Clean Coalition, a nonprofit advocating for the proliferation of innovative renewable energy policies. Andrea holds an MS in Environmental Management and Sustainability from the Illinois Institute of Technology in Chicago. While completing her MS, Andrea received a Boren Fellowship to study waste management policies in Japan and Southeast Asia. Prior to graduate school, Andrea was an English teacher for the JET Program and at Hosei University in Japan.

  • jonathanfong_headshot Jonathan F. Jonathan Fong Multimedia Fr...
    Jonathan Fong

    Jonathan Fong

    Multimedia Freelancer

    Jonathan Fong

    Impact Circle:

    Environment

    As a photographer, cinematographer, or sometimes a producer, Jonathan works with events, brands, and organizations to capture their unique story and beauty. Leveraging experience in technology, business, and project/event management, Jonathan lives for helping others reach their full potential through teamwork, savvy and strategic marketing, and old-fashioned elbow grease. Previously, Jonathan has served on the planning committee for San Francisco Cocktail Week, and the steering committee for Project by Project’s San Francisco chapter.

  • Michael Frost Michael F. CBRE First Vice Pr...
    Michael Frost

    Michael Frost

    First Vice President

    CBRE

    Impact Circle:

    Environment

    Michael Frost is an avid fisherman, environmentalist, and expert in high performance buildings. He works in brokerage for CBRE, representing tenants and landlords in lease and sale transactions. Michael was the first LEED AP broker in the entire Bay Area region and promotes sustainability in the built environment in his brokerage career. He serves on the executive committee of the CBRE Sustainability Practice Group. This specialty practice leads the industry and the CBRE enterprise in making real estate decisions that maximize profit, benefit environmental and human health, and minimize environmental impact. Michael works in the CBRE, Palo Alto office and represents tenants in the Bay Area and other markets around the country.

  • denise_Mulle Denise M. Self-employed
    Denise Mulle

    Denise Mulle

    Self-employed

    Impact Circle:

    Environment

    Denise has been a 50% business partner in a Group Purchasing Co-op for 30 years. Though she is retired from her position in the company, she continues to be a partner. Denise graduated from University of Illinois as a business marketing major, worked for two corporations for 11 years before starting her own business. Most of her volunteer work has been focused on low-income service providers and support systems in St. Louis, where she lived for 24 years. Denise is a passionate foodie and cook, having used that skill for homeless cooking projects with her former Girl Scout troop and youth groups. Currently Denise works one day a week in a kitchen for Samaritan House of San Mateo County, helping prepare hundreds of meals for shelters and meals-on-wheels. Denise has had a great deal of experience in planning and chairing fundraising galas, as well as event planning for her former corporate job.

  • WEBID0000000747 Jeff P. Pollock Finan... VP, Real Esta...
    Jeff Pollock

    Jeff Pollock

    VP, Real Estate, Marketing

    Pollock Financial Group

    Impact Circle:

    Environment

    Jeff is the Vice President of Real Estate at the Pollock Financial Group. He has evolved from the insurance side of the company and works closely with Jim Pollock and Lincoln Westcott in finding and developing new real estate projects, including securing entitlements to build. Jeff is also responsible for establishing and leading marketing efforts for PFG and improving its overall effectiveness and impact on the community. Jeff holds Life,, Series 6 and 63 licenses and has a bachelor’s degree in sociology from the University of California, Los Angeles. Pollock founded the Heart of Silicon Valley (www.hosv.org) whose mission is to encourage, empower and engage people with a passion for worthy causes through the sharing of music and community. He works with other noted philanthropists in the area including Sheri and Lisa Sobrato. Jeff is an active songwriter/producer with publishing deals and active memberships at ASCAP and West Coast Songwriters Association.

  • WEBID0000002257 Susan R. Lionfish Cons... Project Manag...
    Susan Reeve

    Susan Reeve

    Project Management

    Lionfish Consulting

    Impact Circle:

    Environment

    Susan Reeve is the Principal of Lionfish Consulting and the co-founder of Global Alert, an online tool to minimize plastic pollution to the ocean. Prior to establishing Lionfish Consulting, she led programs that while all different in scope, share common threads of sustainability, creativity, adventure, and a global ecological perspective. As the Director of the Explorers Program and Special Projects for National Geographic, Susan contributed to program growth and development for 13 years. From 1998 to 2001, Susan served as the National Geographic project lead to the Sustainable Seas Expeditions, a five-year, 10 million-dollar joint venture between the National Geographic Society and the National Oceanic and Atmospheric Administration (NOAA) that used innovative submersible technology for deep-water exploration to enhance public education in the National Marine Sanctuaries. In 2004 Susan created the NG Emerging Explorers Program, an annual awards program that spotlights uniquely gifted, inspiring and visionary individuals at the start of their careers; it also recognizes the next generation of storytellers. In 2007, Susan developed the NG Explorers Symposium, an annual conference featuring top explorers from around the world. From September 2008 through January 2010 Susan worked with Great Plains Conservation in the Masai Mara in Kenya to establish an 80,000 acre wildlife conservancy called Mara North, an innovative partnership between the Maasai landowners and a consortium of tour companies to sustain wildlife, improve livelihoods and develop a high quality tourism destination. Susan holds a BA in Mass Communications from Pennsylvania State University and an Executive MBA in Sustainable Management from the Presidio Graduate School. She is an outdoor enthusiast, traveler, and photographer.

  • OLYMPUS DIGITAL CAMERA Amie V. Change.org Product Marke...
    Amie Vaccaro

    Amie Vaccaro

    Product Marketing Manager

    Change.org

    Impact Circle:

    Environment

    Amie Vaccaro is currently a Product Marketing Manager at Salesforce.com. Amie’s passions in life are people, doing more with less, incentivizing positive change and using the power of business to improve lives and save the planet. Previously, Amie has worked as Director of Business Development and Marketing at Viv, which gives consumers an easy and powerful way to drive environmental change. There she was responsible for developing all partnerships and relationships necessary for rapid growth, spearheading investor conversations and other fundraising efforts, and end to end marketing, execution and community building for a new core product launch. As Program Manager at SVT Group, Amie developed an “SROI Lite” calculator tool that provides a consistent mechanism by which organization staff may assess the potential impact and return on investment of disparate programs. The tool has been made a part of SVT’s core product suite. While at SVT, Amie was also responsible for managing a team of interns, managing the co-working space, creating marketing materials, developing new business, and recruiting. As an Associate Consultant with Bain & Company, Amie worked with Fortune 500 and nonprofit clients on critical business issues in the healthcare, retail, and utilities spaces. She focused on growth strategy, cost reduction and organizational performance improvement. While at Bain she also founded and led a Green Team for the 300-employee San Francisco office, which achieved significant strides in reducing the company’s carbon footprint. At green media company, Green Zebra, Amie refined the venture’s sustainable savings guides, built and managed relationships with local businesses, and was instrumental in the development of corporate, government and small business sponsorships. Amie graduated phi beta kappa with a B.S. with high honors from Brown University. She is fluent in Spanish. She writes for TriplePundit, GreenBiz, NextBillion and Sustainable Industries about green business, social and eco-entrepreneurship, and other bright ideas. She is a member of Full Circle Fund’s Environment Circle, on the New Leaders Council’s Advisory Board, founding member of The Hub and spoke at Net Impact 2009 about finding a green job.

  • WEBID0000001595 Sienna R. Pacific Gas a... Chief of Staf...
    Sienna Rogers

    Sienna Rogers

    Chief of Staff, Energy Procurement

    Pacific Gas and Electric Company

    Impact Circle:

    Environment

    Sienna Rogers is a Manager with Pacific Gas & Electric Company focused on developing its Greenhouse Gas Commercial Strategy. Since joining PG&E through its leadership development program, Sienna has worked on a variety of strategic issues including implementation of climate change legislation and mitigating risks of the physical impacts of climate change. Prior to joining PG&E in 2006, she worked in JPMorgan’s Financial Sponsor investment banking group for four years and began her career at Schroder & Co in New York. Sienna received an MBA from the Tuck School of Business at Dartmouth College and a BA from Duke University.

  • WEBID0000001541 Braden P. University of... Consultant an...
    Braden Penhoet

    Braden Penhoet

    Consultant and Visiting Scholar

    University of California, Berkeley

    Impact Circle:

    Environment

    Braden Penhoet is a consulting strategist focused on innovation as a driver of economic opportunity as well as social and environmental progress.  He is a Visiting Scholar at University of California, Berkeley.  He has practiced corporate finance and securities law at leading law firms, and international environmental law and policy at the Center for International Environmental Law in Washington, D.C.  Braden holds degrees from Stanford University, UCLA School of Law (where he was Executive Editor of the UCLA Journal of Environmental Law and Policy, and UC Berkeley’s Haas School of Business, where he served as Co-President of the Nonprofit and Public Leadership MBA association, and member of the organizing committee of the then-National Social Venture Competition.