Centro Community Partners

Topics: Economic Opportunity

Centro Community Partners

Centro Community Partners’ mission is to build thriving communities by providing underserved, low-income entrepreneurs with entrepre- neurship education, one-on-one business advising, mentorship, and access to capital.
Naldo Peliks Chief Operations Officer, Centro Community Partners

Challenge:

Help entrepreneurs discover and receive support from Centro as they start and grow their small businesses. The FCF-Okta project team focused on delivering marketing and recruiting support for its go-to-market app to increase downloads and usage among aspiring small business entrepreneurs during the pandemic and beyond.

Solutions:

The FCF-Okta project team helped Centro think through how to create scalable ways to market and engage with entrepreneurs. Key deliverables included improved UI/UX (user interface and experience), small business case studies, partner marketing, new website images, app demo for potential users, app notifications for subscribers, and email campaigns to re-engage entrepreneurs.

Impact on Centro Community Partners mission:

As a result of the FCF-Okta team’s work, Centro estimates they will be able to:
  • Increase the number of people served by its app by 50% (as a result of improvements to its app website, success stories, and the demo video).
  • Improve its partner engagement efficiency by 60% (the demo video will eliminate the need for separate meetings for selling to new partners, then onboarding their team).
  • Improve the number of conversion rates by 2x (keep people engaged through the end of the business planning activities on the app through app notifications, drip email campaigns for re-engagement, improved UI/UX, and new scorecard functionality on the app).
Naldo Peliks Chief Operations Officer, Centro Community Partners