Challenge:
Help entrepreneurs discover and receive support from Centro as they start and grow their small businesses. The FCF-Okta project team focused on delivering marketing and recruiting support for its go-to-market app to increase downloads and usage among aspiring small business entrepreneurs during the pandemic and beyond.
Solutions:
The FCF-Okta project team helped Centro think through how to create scalable ways to market and engage with entrepreneurs. Key deliverables included improved UI/UX (user interface and experience), small business case studies, partner marketing, new website images, app demo for potential users, app notifications for subscribers, and email campaigns to re-engage entrepreneurs.
Impact on Centro Community Partners mission:
As a result of the FCF-Okta team’s work, Centro estimates they will be able to:
- Increase the number of people served by its app by 50% (as a result of improvements to its app website, success stories, and the demo video).
- Improve its partner engagement efficiency by 60% (the demo video will eliminate the need for separate meetings for selling to new partners, then onboarding their team).
- Improve the number of conversion rates by 2x (keep people engaged through the end of the business planning activities on the app through app notifications, drip email campaigns for re-engagement, improved UI/UX, and new scorecard functionality on the app).
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