Fresh Approach

Resources: Case Studies / Grant Cycle
Topics: Health

Grant Cycle

Fresh Approach

Fresh Approach works at the intersection of food security, nutrition education, and public health to create long-term change in local food systems by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.
Andy Ollove, Program Director, Fresh Approach

As a result of the FCF team’s work, “we gained the development of a pitch-deck for funders; review and critique of organizational branding and suggestions for improvement; connection to a potential key advocate of our work; and refinement of [our] funding proposal and strategy.”

Andy Ollove, Program Director, Fresh Approach

Challenge:

The FCF project created a marketing and development strategy to support and expand the ongoing Emergency Food Network program. This program provides farm fresh produce sourced from mainly Black, Indigenous, and People of Color (BIPOC), and organic growers in the region. The main cornerstone of the work was around refining the narrative, updating the pitch deck, and refreshing the brand design.

Volunteer Member Skills Used:

Business Development & Sales 

  • VC fundraising
  • Go To Market (GTM) Strategy
  • New Market Development
  • Sales Strategy
  • Sales Enablement

Marketing & Communications

  • Brand Strategy / Storytelling 
  • External Communications

Impact

  • Lead List
  • Brand design consulting
  • Pitch deck and story guidance

Team Members 

Amy Jo Brown, Senior GTM Planning & Operations Manager, GitHub, San Francisco CA

Leah Clark, Director, Brand Communications , GitHub, San Clemente CA

Tony Jaramillo, Design Director, GitHub, Carlsbad CA

Chioma Nwafor, Healthcare Director, Medallia, Durham NC

Jennifer Ortegon, VP Healthcare, Medallia, Houston TX

Bradley Rediger, Sales Director, Medallia, Austin TX 
Andy Ollove, Program Director, Fresh Approach

As a result of the FCF team’s work, “we gained the development of a pitch-deck for funders; review and critique of organizational branding and suggestions for improvement; connection to a potential key advocate of our work; and refinement of [our] funding proposal and strategy.”

Andy Ollove, Program Director, Fresh Approach

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