Challenge:
Only 22% of One Degree’s community who identify a need on the One Degree platform self-report that they have received benefits from the resources they find. One Degree wanted to better understand the barriers to utilization and improve user experience (UX). Their vision is a world without poverty, where everyone can find the help they need quickly and easily, as well as hold their service providers accountable.
Solutions:
With the support of FCF, the One Degree program increased resource utilization by 4.3%. FCF also supported the redesign of their email marketing, initiated an engineering consult regarding scalability plans, and made introductions to professionals they could consult on future design and Google AdWords.
Impact on One Degree missions:
With input from the FCF project team engineers, the One Degree program is completing the migration of their platform from Angular to React. In addition they have overhauled their approach to Google Adwords and applied those insights to new campaigns. The organization is closing in on the goal to increase their traffic by 5% this fiscal year. A