Challenge:

One Fair Wage, in collaboration with RAISE: High Road Restaurants, a nonprofit initiative, sought to increase racial, gender, and wage equity in the restaurant industry through training and support. The collaboration has struggled to create a consumer education and engagement model around racial equity and higher wages in the restaurant industry that has stuck, had trackable metrics, or been able to scale.

Solutions:

The FCF project team created a consumer engagement model including research analysis on successful consumer led movements, map consumer journey through education to activism and consumer brand refocus, and realignment with RAISE: High Road Restaurants. Additionally, the team tested the hypothesis of the new model through a facilitated focus group, survey at Women’s March Oakland (reached 24,000 people, acquired 100+ responses), and asocial media campaign.

Impact on One Fair Wage mission:

Provided recommendations and focus responsibilities for the Grant Partner’s staff running consumer engagement effort; created an action plan for how consumers can
engage with their local restaurants to push forward industry change; and increased engagement with workers/restaurants as well as consumers. As a result of this work, One Fair Wage was able to launch a new consumer engagement program which now includes nearly 100,000 consumers on their list.