Challenge:
Increase the number of volunteer translators to meet rising demand. Their vision is to mobilize one million multilingual speakers to become volunteer translators via their unique platform.
Solutions:
The FCF project team developed a scalable marketing program to recruit volunteer translators. Key deliverables included, new creative design, messaging, and paid marketing campaigns that could be deployed across any language to recruit urgently needed translators.
Impact on Tarjimly mission:
Established tested methods for approaching leads; clear materials ready-to-go for any conversation or follow-up; and foundation for longer-term partnerships for those not yet ready to buy. The paid marketing campaign was activated twice (May 2020 and Dec 2020), doubling the number of translators and beneficiaries.
