Ready to Accelerate Social Justice in our Post-COVID World?

Mission: The mission of R.O.C.K. is to nurture the healthy development of children by listening attentively to their needs and by providing opportunities to those who might not otherwise have access.

Who We Are: Since 1994, R.O.C.K. has served the needs of children in the Visitacion Valley community by providing structured programs that foster personal development within a safe, loving and supportive environment. With the help of our programs, children who might not otherwise have a reasonable chance to succeed are granted a level playing field.


73 Leland Ave San Francisco, CA 94134

What We Do:

R.O.C.K. is the largest provider of academic and social support for at-risk youth in Visitacion Valley. Our programs focus on addressing the whole needs of the child through uplifting sports and fitness programs, outdoor adventures, and nurturing school-based support.

Kids in Visitacion Valley typically face many social and economic hurdles that might be in the way of sports and enrichment participation. By giving kids the chance to participate in these fun and nurturing programs, R.O.C.K. ensures every kid has the opportunity to develop, grow and thrive in a safe environment. 73 Leland Ave San Francisco, CA 94134

Project Summary:

Collaborate with ROCK SF to redesign their website. Websites are an important way for nonprofits to share the impact of their work, and bring in new donors, volunteers, employees, and clients. 

R.O.C.K. wants their website to be much easier to navigate and do a better job of sharing the story of what they do.

The FCF team will be responsible for rethinking the content/structure of the website and R.O.C.K will ask their website developer to implement the recommended changes.

The project will likely entail:

  • Conducting stakeholder interviews with staff and volunteers to understand what they want to see on the website.

  • Review the existing website (content + structure) and identify content to be removed or added.

  • Support them in refining the messaging on their website.

  • Deliverable #1: Create goals for the website based on stakeholder interviews.

  • Deliverable #2: Detailed list of recommended changes for the website. 

  • Optional: Research and identify alternative website hosting platforms that might be easier for R.O.C.K staff to maintain and update.

Project Stakeholders: 

Haley Walker (she/her), Marketing and Development Manager

Professional Skills Needed:

  • Storytelling

  • Design

  • Marketing

  • Content Creation


See Our Other Fall 2023 Projects: