Mission: The Berkeley Center for Green Chemistry is advancing green chemistry through research, teaching and engagement in three interdisciplinary areas of inquiry: New Chemistries, Health and Environment, and Policy and Economy. Green chemistry, alongside carbon-neutral technologies, is increasingly being noted as a cornerstone of environmentally sustainable development and the green economy.
Approach: The world-class faculty at UC Berkeley have a wealth knowledge in their areas of expertise, but found that they could use a partner with business acumen to help this new department and reach its goals. They found that partner in Full Circle Fund’s Members. Full Circle Fund’s project aimed to help the Berkeley Center for Green Chemistry develop the business case for green chemistry. Projects under this partnership included providing ongoing advice and feedback on a number of topics. Members helped to design a clean-tech to market curriculum in green chemistry technologies within Haas School of Business. Members worked with the organization to develop a strategic plan for organization growth including helping with many aspects of the launch event including planning, marketing, pricing, and partnerships. The Full Circle Fund team also built a consortium of affiliates who see the value of green chemistry and develop a toxics scorecard for consumer products.
In 2012, BCGC received a $3.4M training grant from the National Science Foundation. Full Circle Fund’s model for business helped this organization to receive the grant for follow-on funding.
Members worked with BCGC to launch the organizations first national conference: Green Chemistry: Collaborative Approaches and New Solutions. The sold out program featured expert speakers discussing the role of green chemistry in addressing society’s most pressing health, environmental, and economic problems.
1,500 Berkeley undergraduates are now performing green chemistry yearly.
Members’ contribution to this curriculum has helped Green Chemistry to become a core course for graduate students in the National Science Foundations funded training program.