Mission: Roots of Success is an empowering environmental literacy and job readiness curriculum that is designed to support a variety of education, workforce training and community-based programs that serve at-risk youth and adults. The jobs are based in the green economy and help participants improve conditions in their communities.
Approach: Roots of Success needed help to address new market opportunity: returning military veterans. Members played a critical role in strategy, marketing, outreach and partnership development to reach and serve the 755,200 veterans in need of job training. Full Circle Fund and Roots of Success worked together on a number of awareness-raising events and activities.
Full Circle Fund Members developed a value proposition that enabled ROS to secure over $24,000 in funding and key partnerships with corporations such as PG&E.
Members provided critical refinement of marketing materials and elevator pitches, saving ROS 216 hours and $20,275 in staff time and resources.
Roots of Success was one of three recipients to be selected for the AT&T-Full Circle Fund Hackathon and won the app development prize valued at $5,000.