Mission: Self-Help’s mission is to create and protect ownership and economic opportunity for people of color, women, rural residents and low-wealth families and communities and provide financing, technical support and advocacy for those left out of the economic mainstream.

Approach: Full Circle Fund’s engagement focused on empowering Self-Help to build brand affinity and trust, and overcome client skepticism and cynicism. With Full Circle Fund Members’ help, they hoped to eventually become the premier trusted source of all financial services for Latino immigrants to build a better life.In addition to assisting with the development of this micro-branch model, Full Circle Fund’s project team worked with Self Help to change the behavior of member clients by providing a suite of products and services that will serve as a gateway to financial stability and capital access.


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