Mission: WE CARE Solar designs portable, cost-effective solar suitcases that power critical lighting, mobile communication devices and medical devices in low resource areas without reliable electricity.

We worked on crafting a strong marketing and fundraising strategy, and helping We Care Solar refresh their website and social media presence.

WE CARE Solar co-founder, Dr. Laura Stachel has also been named one of CNN’s Top 10 Heroes of 2013.

Approach: Members helped formulate a development and marketing strategy to help We Care Solar to scale, helped them develop a plan to focus on individual philanthropy, assisted with social media strategy, and refreshed their website to reinforce a strong call to action.

Impact: Members helped We Care Solar develop a new strategy to engage with new and past donors, coached the organization on social media in light of Laura Stachel’s nomination in CNN’s Top 10 Heroes of 2013 and its subsequent voting campaign, and made practical and effective communications recommendations around messaging in conveying impact to We Care Solar’s various stakeholders.

Members also reinforced the importance of creating a longer-term development plan and setting fundraising goals, resulting in We Care Solar’s distribution of 200 direct mail donation solicitations, targeting previous donors and tailoring communications for large donors. Full Circle Fund’s involvement contributed to We Care Solar raising over $86,000 for the CNN Heroes campaign.


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