Mission: SexINFO is an innovative text messaging pilot public health program that allows youth to access health information via their wireless device.
Approach: Full Circle Fund’s Technology Circle has partnered with the SFDPH and I.S.I.S. to build awareness of the SexINFO product. Full Circle Fund planned to help increase usage in order to support the expansion of this groundbreaking mobile product.
Full Circle Fund’s partnership on SexINFO led to the production and distribution of a a dynamic slate of PSAs about SexINFO featuring renown Bay Area rap artist Mistah F.A.B. SexInfo saw a 300 percent increase in the number of people using the service.
Full Circle Fund was key sponsor of Sex::Tech: Focus on Youth Conference in San Francisco in January 2008.Members performed usability testing that involved targeted youth in San Francisco’s Bayview Hunters Point Neighborhood and resulted in substantial improvements to the product’s overall functionality.
Members also helped to create a mobile wapsite (m.sextext.org) and mashup proposal designed to move the SexINFO product from alpha to beta, which will position it for replication in other North American metro markets.
Full Circle Fund Members contributed to SexINFO’s impressive PR milestones, including its recognition as the 2007 Techie Award Winner, presented by grassroots.org at the prestigious Nonprofit Technology Conference; and a 2008 Webby Award Winner, in the Mobile Category.