Young Women’s Freedom Center

Mission: The Young Women’s Freedom Center is a leadership and advocacy organization led by cis and trans women and girls of color who have grown up in poverty, experienced incarceration, worked in the underground street economy, and been criminalized by social services such as foster care, welfare, public education, and the mental health system. Project: As YWFC is scaling its operations to more Bay Area counties, they want to amplify their voice among key audiences and expand their influence with policymakers and donors. As an advocacy organization, their impact can be greater with a stronger communications platform and donor base. The Project Team analyzed their website, email marketing, and social media and made recommendations on core messaging and content development. Deliverables:

  • Social media analysis

  • Recommendations for communication strategy



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