Organization United for Respect (OUR)

Mission: OUR is a national organization building an industry voice of people working for the country’s largest retail corporations. Through scaled leadership development and base-building, OUR’s growing network is challenging major corporations and policymakers to provide family-sustaining jobs for all working people. We leverage technology — social media and our digital platform, WorkIt — and bring the retail workforce into a shared community of support and advocacy. Project: WorkIt helps people working in hourly jobs get answers to questions about workplace policies and rights from trusted and trained peer advisors. The Project Team leveraged their expertise around user experience, product evaluation, and business model analysis to scale the platform. Deliverables:

  • Best practices on UX on the app and Facebook ad optimization

  • Recommendations for marketing strategy



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