Cassie Gruenstein


Chief Strategy Officer


Cassie is Founder and President of Cassie Gruenstein Consulting, which helps entrepreneurial leaders

shape transformative social impact ventures. A seasoned entrepreneur, Cassie also led the first social impact practice for global product design firm, Siberia; co-founded the Berkeley Innovation Group (BIG); and was co-creator of the Digging Deep Campaign, serving online audiences curious about the fair food movement.

She has coached and facilitated teams from corporate clients like General Electric, Kaiser, and Schwab, to social enterprises like LimeBike, to nonprofits like GRID Alternatives and Edible Schoolyard Project. Cassie is a graduate of the Haas School of Business and Pomona College with a BA in Anthropology. She loves being an aunt, cooking, hiking, dancing, and volunteering for Full Circle Fund.

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